My story is unique in the sense that I never expected to be working for a company like Generous Coffee Co. In 2016 I got the unexpected call at 26 years of age to be on the Bachelorette. This call ultimately led to me being the Bachelor the following year. Being on the Bachelor obviously changes life and opportunities quite a bit.

 

Personally, I went from selling software to then being on the cover of People magazine within a 6 month span of time. However, following the Bachelor, I was feeling quite lonely and confused about my next steps in life. People from the Bachelor go on to do other reality shows (which was not intriguing for me at the time), host television shows (which I had no experience in), and a variety of other really amazing creative pursuits. I however had a passion for for-purpose socially responsible business.

 

As a result of my passion a friend of mine gave me advice one day he said “Ben, how about you use this new platform for something greater than yourself. How about you use it for something that is bigger than you”. This advice led me to do some soul searching that lasted about 12 months. During this soul searching I had brainstormed many ideas but the one that stood out to me was one that existed around business giving back. This is when the idea for Generous came in. 

 

A different friend and I started to speak about the dreams that I had for this new business. We thought through ways that it could be more “generous” (pun intended) and we finally landed on a business that would donate 100% of its profits to nonprofits. We believed that this commitment to extreme generosity would bring in a group of customers that would be as equally invested and excited about this business as we were. We believed that if no one could get “rich” financially working for generous then people from all different beliefs, backgrounds, political leanings, etc. could be invited into buying our products and knowing the world would become a better place because of it.